Posts Tagged ‘ORM’

Almost all website owners recognize the advantages of utilizing some kind of a Search engine optimizing (SEO). The common belief is SEO is simply the task of ensuring you get your Internet site rated highly within the search engine results pages (SERP). For the most part, that is right; yet there is a different facet of Search engine optimization that sometimes is unnoticed, the usage of SEO as a tool for Online Reputation Management.
Consider this, if you can control the search engine results, you can control the amount of information about your website. Control the presentation, then you control the perception. Simply use Search Engine Optimization to push unfavorable information about your business off the first page of the search engine results and you will have a direct influence on what is presented. It is that simple, since 99% of all search engine users do NOT venture beyond the first page of the SERP.

Welcome to my world.

If you are fan or user of online marketing, specifically about search engines – Google, Bing, Yahoo and thousands of pretenders – you have come to the right place.

To steal an item from one of my favorite movies, “Citizen Kane”‘, I too have a “Declaration of Principles”. Kane’s main one was “I will provide the people of this city with a daily paper that will tell all the news honestly”. Mine is similar, “I will provide readers of this blog with the truth about online marketing and its various dimensions”.

This format is cool, because I get more characters. When I tweet, it limits me… damn do I hate that. So I get to use this blog as a better pulpit to preach from . So get ready for hopefully a lot of amens.

To start, I want to say I am a trained, multi-certified Search Engine Optimization professional and MBA. Lots of plaques on the wall from multiple universities and professional organizations. Add the education with my 25+ years experience in IT dealing with Internet Protocol technologies (yes, before Al Gore invented the Internet), sales and marketing applications and running several businesses (experiencing success and failures) is the reason I get to call myself an Online Marketing Expert. I hope you will agree.

So stop by frequently, I hope to inspire, educate and stimulate debate about all things Online Marketing.

TTYL