Google is a BEAST – Part 1

Posted: September 13, 2011 in Online Marketing
Tags: , ,

There was a time when people to prophetize about evil Microsoft controlling the world, even to the point of suggesting Bill Gates had ‘666’ on his scalp. The behemoth company was thought to been have pulling all the strings on Y2K, as the ultimate capitalist ploy.

To my conspiracy theory friends, all I have to say is “those were the good old days”.

Hold on to your cyberspace seats because you have not even seen the “tip of the iceberg” because Google is a BEAST!

Unless you have been living in a Star Trek induced time warp, you are part of this current crazy “on demand” society. We are surrounded by downloads, mobile applications, and a ton of e-something or i-something. All wrapped in a nice little innocent sounding company name called “Google”.

Take a minute and consider how they have or about to have the cyber world on “lock down”. Already they have over 86% of the US FREE search engine traffic, so much that we all say “Google it” or “Google that”, we never ever said “Yahoo it”. Don’t forget they are making a killing off of PAID Search Marketing traffic controlling over 80%.  Traditional PC sales are declining being upstaged by netbooks, notebooks and tablets (Apple iPad, Samsung Galaxy etc.), Google does NOT make a tablet but they supply the operating system to over 30% of the systems (dramatically up from 3% since June 2010). Their growing dominance in the PC area also includes a 14% market share in browser usage, up from 10% since January 2011.

Powerful right?

But, as they say in the world of infomercials, “there more”.

They are eating up market share in the smart phone operating system like an oversized “Pac Man”. They control 48% of the pie, which is remarkable considering they only had a small 18% slice in September 2010. Combine that with their announced purchase of Motorola Mobility, a smartphone manufacturer (17% of OEM market and growing) with direct access to a portfolio of more than 17,000 patents and 7,500 pending patents,  Google becomes down right “gangsta”

When all is over, Google would control what you see – where you see it – how you see it- and what you see it on.

Yeah, Google is a “Beast”



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