Here I go again with a crazy title. Just indulge for a minute and I will explain.

The crazy “game” of online marketing consists of a lot pieces; free and paid search engines, reputation management, email, banners and social media. Each piece has a player, with names like Google, Bing, Yahoo, Linkedin, Twitter, Yelp and more. In order to play the game, you need “players” and pieces of “equipment”. This is no different than playing the game of baseball with great players Alex Rodriguez, Mariano Rivera and Derek Jeter (obvious Yankee fan – don’t hate). Good players still need equipment like gloves and bats to perform.

In Social media, your “tweet”, “like” or “testimonial” IS the glove or bat. However, does the glove or bat you select to use make you better? The answer is an emphatic NO, because it is about the players.  You must select the correct players, catch them in their “prime”, shape them into a team through practice (trial and error) and play ball.
NO Social media “equipment” alone will bring you sales; they must be used with other players. Address building your online marketing strategy like building a baseball team. You need good pitching (email marketing), solid defense (website), power (paid per click) and consistent hitting (free search). Next provide those players with good equipment like testimonials, “tweets” and “likes” then watch how fast you “win” games.

My point is social media requires a lot of supporting items, practice, patience, and cultivation in order to perform. Its performance can NOT be measured like “click thru rate” on a website. Its function is only to serve as a compliment or piece of equipment to create AWARENESS. Once the awareness comes, the sales will quickly follow.

Advertisements

Comments are closed.