Wow! Has it really boiled down to this, 140 characters!

There are many that think Twitter, a micro-blogging social media service that is the new “hotness” and answers the question, “What are you doing right now?” can change their business.

The reality is, you can NOT tweet your way to a successful sales target. Potentially it would take thousands of those small messages to influence anyone. THOUSANDS!

There is over 200 Million tweets per day, a zillion characters cluttering cyberspace with mundane comments ranging from things like “what did I just eat”, “where I am going” to even the state of my intestinal condition.  Your business has to compete with that, and the thousands of people just farted and want you to know that.

Past studies have demonstrated that a range of 20-50 tweets per day is effective, with 22 being the “sweet spot”. That number may sound reasonable; however, the studies were conducted when there were less than 100 million tweets per day. So, the playing field has changed to the top of the range. My point is, it’s a fast moving target, Twitter hit 50 million tweets per day in February 2010, less than 18 months ago.

Unfortunately, you have to play the game, you HAVE to tweet. Just understand that your goal should NOT be based on growing sales but on building awareness for your brand. It will be a slow process, but necessary to get exposure and influence your overall online reputation and search marketing goals.

Live long and Tweet!

TTYL

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