Paranoia in a Search Friendly World

Posted: July 8, 2011 in Online Marketing
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The common theme with most Sci-Fi movies and television shows is that the universe is full of English speaking alien life forms that evenly end up on earth. Earthlings are always on alert because “they are out there”. That theme should be carried forward in developing an Online Reputation Management strategy for your organization.

Your organization should be constantly aware of all Internet “chatter” and monitor it across multiple online platforms. These platforms include search engines, RSS feeds, social media (Twitter, Facebook, Linkedin, YouTube etc.), bookmarking (Digg, Delicious, Reddit etc.) and customer reviews sites (Angie’s List, Yelp etc.)

I see it on an everyday basis; clients are worried about their Search Engine placement because they are focused on revenues and ignore the same results that may trend negative because they neglect basic ORM practices.  It was once written that “the pen is mightier than the sword”, well now, an Internet blog, tweet or comment is mightier than a nuclear bomb.

Hopefully this is not news to you – the Internet is not erasable – just ask Andrew Weiner, Mark Foley, or Paris Hilton however it is containable.  The point is, your organization needs an Online Reputation Management strategy because potential naysayers “are out there”.


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