LOL,  okay, that wasn’t fair… but I got your attention.

My topic is not pornographic but I get to talk about S-E-X may newly created acronym for Search Engine Xenophobia.

Xenophobia is termed as a fear or hatred towards foreigners, foreign countries, or anything foreign.  In this case, I am referring to businesses reluctance to accept Search Marketing as a stable in their overall advertising / marketing plans.

Many businesses are either unaware of the POWER of Search Marketing and it is either  an afterthought, or something that they will eventually get to in the future. However, based on marketing trends, S.M. is the future, and the future is NOW!

Most mainstream advertising media has a downward trend. Newspapers daily circulation has dropped about 40% since 2004. Broadcast advertising costs have increased and overall ratings are lower. Yet, marketers continue with a formula that is outdated and dying at best.

The BIGGEST benefit of search marketing is that you have a MOTIVATED buyer, someone that is looking for your products and service and is ready to act.  NO other marketing media can deliver an more “ready” buyer. A marketer is doing their company or product a disservice if they are not trying to get on the first page (at a minimum) of search engine results.

So drop the SEX and embrace SELF (Search Engine Love First) marketing.

It will save you money and change your marketing life – a Win Win

TTYL

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