Google PageRank Redux

Posted: November 5, 2010 in Online Marketing
Tags: , , ,

I am back to vent about Google PageRank (PR).

Professionally, I try to downplay its importance, telling clients to focus on what I call the “Big 3” (Sorry Celtics and Heat fans) – relevant content, diverse keywords and a “search friendly” website to achieve high ranking in the search engine results page (SERP). However, many clients have shown concern over gaining or better yet “chasing” high PR.

I have to scream this “DOES IT REALLY MATTER?” Okay, I feel better now. So on to the real point. How to achieve a high PageRank?

As I scour the internet daily, I have come across some items that range from sane to insane, logical to illogical or better yet some items are simple “mind farts”. Personally, I view this chart as not only gaseous but veering towards solid waste.

 
  PR   To Get PR3   To Get PR4   To Get PR5   To Get PR6   To Get PR7   To Get
PR8
 
 
  1   555   3,000   17,000   93,000   508,000   2,800,000  
 
  2   101   555   3,000   17,000   93,000   508,000  
 
  3   19   101   555   3,000   17,000   93,000  
 
  4   4   19   101   555   3,000   170,000  
 
  5   1   4   19   101   555   3,000  
 
  6   1   1   4   19   101   555  
 
  7   1   1   1   4   19   101  
 
  8   1   1   1   1   4   19  
 
  9   1   1   1   1   1   4  
 
  10   1   1   1   1   1   1  

Based on the chart, its very easy to achieve a respectable Google PageRank of 3,  get a single backlink from sites with PR over 4, a few hundred from PR 1-2, a few from PR4 and a bunch from PR3. Hell, you probably can even get a PR10 (BTW only about 20 exist). Its takes the PATENTED Google algorithm for PR and makes it’s a joke for any 12 year old webmaster, but many fall for it.

I have performed search engine optimization on sites with less than 20 backlinks that have a PR5. They achieved high PR based solely on the “Big 3”.

Follow, the “Big 3” and not some crazy backlink hunt and your site will achieve a high PageRank (if that really matters to you…lol). Focus on the SERP not the PR, to achieve online marketing dominance.

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