The new world of social media has caused a tremendous amount of confusion mistrusts and chaos.
The amount of information that is floating around the Internet has been overwhelming to the average individual.
It’s amazing that what used to be 6° of separation as recently as 2007 has now become 4.74° of separation, everyone is connected to everyone else.
Through these connections and the ability of anyone to voice any opinion, comment or “mind fart”, everyone has become an influencer.
Unfortunately, as Jack Nicholas so eloquently stated in the film, A Few Good Men – “you can’t handle the truth”. Even more unfortunate, is that we don’t want to know the truth.
People use search engines every day, in fact, there are 2 million searches per minute on Google every day. We search for information, we find information yet we do not properly filter the information we receive. We have become a lazy society when 99% of us refuse to go past the first page in any search engine results. With that said, the ability to control search engine results gives one the true ability to control the informational flow.
What this means is simple; controlling the flow, controls the presentation ,controls the thoughts, and therefore controls the actions.
If you want to be heard, if you want to be believed, if you want to sell a product, service or even a principal then control your search engine position
Search Marketing is the great equalizer !