The new world of social media has caused a tremendous amount of confusion mistrusts and chaos.
The amount of information that is floating around the Internet has been overwhelming to the average individual.
It’s amazing that what used to be 6° of separation as recently as 2007 has now become 4.74° of separation, everyone is connected to everyone else.
Through these connections and the ability of anyone to  voice any opinion, comment or “mind fart”, everyone has  become an influencer.
Unfortunately, as Jack Nicholas so eloquently stated in the film, A Few Good Men – “you can’t handle the truth”. Even more unfortunate, is that we don’t want to know the truth.
People use search engines every day, in fact, there are 2 million searches per minute on Google every day. We search for information, we find information yet we do not properly filter the information we receive. We have become a lazy society when 99% of us refuse to go past the first page in any search engine results. With that said, the ability to control search engine results  gives one the true ability to control the informational flow.

What this means is simple; controlling the flow, controls the presentation ,controls the thoughts, and therefore controls the actions.
If you want to be heard, if you want to be believed, if you want to sell a product, service or even a principal then control your search engine position

Search Marketing is the great equalizer !

Read the rest of this entry »

There was a time when people to prophetize about evil Microsoft controlling the world, even to the point of suggesting Bill Gates had ‘666’ on his scalp. The behemoth company was thought to been have pulling all the strings on Y2K, as the ultimate capitalist ploy.

To my conspiracy theory friends, all I have to say is “those were the good old days”.

Hold on to your cyberspace seats because you have not even seen the “tip of the iceberg” because Google is a BEAST!

Unless you have been living in a Star Trek induced time warp, you are part of this current crazy “on demand” society. We are surrounded by downloads, mobile applications, and a ton of e-something or i-something. All wrapped in a nice little innocent sounding company name called “Google”.

Take a minute and consider how they have or about to have the cyber world on “lock down”. Already they have over 86% of the US FREE search engine traffic, so much that we all say “Google it” or “Google that”, we never ever said “Yahoo it”. Don’t forget they are making a killing off of PAID Search Marketing traffic controlling over 80%.  Traditional PC sales are declining being upstaged by netbooks, notebooks and tablets (Apple iPad, Samsung Galaxy etc.), Google does NOT make a tablet but they supply the operating system to over 30% of the systems (dramatically up from 3% since June 2010). Their growing dominance in the PC area also includes a 14% market share in browser usage, up from 10% since January 2011.

Powerful right?

But, as they say in the world of infomercials, “there more”.

They are eating up market share in the smart phone operating system like an oversized “Pac Man”. They control 48% of the pie, which is remarkable considering they only had a small 18% slice in September 2010. Combine that with their announced purchase of Motorola Mobility, a smartphone manufacturer (17% of OEM market and growing) with direct access to a portfolio of more than 17,000 patents and 7,500 pending patents,  Google becomes down right “gangsta”

When all is over, Google would control what you see – where you see it – how you see it- and what you see it on.

Yeah, Google is a “Beast”


Here I go again with a crazy title. Just indulge for a minute and I will explain.

The crazy “game” of online marketing consists of a lot pieces; free and paid search engines, reputation management, email, banners and social media. Each piece has a player, with names like Google, Bing, Yahoo, Linkedin, Twitter, Yelp and more. In order to play the game, you need “players” and pieces of “equipment”. This is no different than playing the game of baseball with great players Alex Rodriguez, Mariano Rivera and Derek Jeter (obvious Yankee fan – don’t hate). Good players still need equipment like gloves and bats to perform.

In Social media, your “tweet”, “like” or “testimonial” IS the glove or bat. However, does the glove or bat you select to use make you better? The answer is an emphatic NO, because it is about the players.  You must select the correct players, catch them in their “prime”, shape them into a team through practice (trial and error) and play ball.
NO Social media “equipment” alone will bring you sales; they must be used with other players. Address building your online marketing strategy like building a baseball team. You need good pitching (email marketing), solid defense (website), power (paid per click) and consistent hitting (free search). Next provide those players with good equipment like testimonials, “tweets” and “likes” then watch how fast you “win” games.

My point is social media requires a lot of supporting items, practice, patience, and cultivation in order to perform. Its performance can NOT be measured like “click thru rate” on a website. Its function is only to serve as a compliment or piece of equipment to create AWARENESS. Once the awareness comes, the sales will quickly follow.

Wow! Has it really boiled down to this, 140 characters!

There are many that think Twitter, a micro-blogging social media service that is the new “hotness” and answers the question, “What are you doing right now?” can change their business.

The reality is, you can NOT tweet your way to a successful sales target. Potentially it would take thousands of those small messages to influence anyone. THOUSANDS!

There is over 200 Million tweets per day, a zillion characters cluttering cyberspace with mundane comments ranging from things like “what did I just eat”, “where I am going” to even the state of my intestinal condition.  Your business has to compete with that, and the thousands of people just farted and want you to know that.

Past studies have demonstrated that a range of 20-50 tweets per day is effective, with 22 being the “sweet spot”. That number may sound reasonable; however, the studies were conducted when there were less than 100 million tweets per day. So, the playing field has changed to the top of the range. My point is, it’s a fast moving target, Twitter hit 50 million tweets per day in February 2010, less than 18 months ago.

Unfortunately, you have to play the game, you HAVE to tweet. Just understand that your goal should NOT be based on growing sales but on building awareness for your brand. It will be a slow process, but necessary to get exposure and influence your overall online reputation and search marketing goals.

Live long and Tweet!


The common theme with most Sci-Fi movies and television shows is that the universe is full of English speaking alien life forms that evenly end up on earth. Earthlings are always on alert because “they are out there”. That theme should be carried forward in developing an Online Reputation Management strategy for your organization.

Your organization should be constantly aware of all Internet “chatter” and monitor it across multiple online platforms. These platforms include search engines, RSS feeds, social media (Twitter, Facebook, Linkedin, YouTube etc.), bookmarking (Digg, Delicious, Reddit etc.) and customer reviews sites (Angie’s List, Yelp etc.)

I see it on an everyday basis; clients are worried about their Search Engine placement because they are focused on revenues and ignore the same results that may trend negative because they neglect basic ORM practices.  It was once written that “the pen is mightier than the sword”, well now, an Internet blog, tweet or comment is mightier than a nuclear bomb.

Hopefully this is not news to you – the Internet is not erasable – just ask Andrew Weiner, Mark Foley, or Paris Hilton however it is containable.  The point is, your organization needs an Online Reputation Management strategy because potential naysayers “are out there”.